Index / 001HOUSE

Mono Paris

A monogram system for a 108-year-old leather house, rebuilt for a season that had to read at billboard scale and at 14 millimetres on a hardware stamp. One drawn mark, one grotesque, one paper stock — and a rule that nothing else joins the set.


Client
Maison Étrier
Year
2026
Discipline
Brand Identity
Role
Art Direction, Identity System, Type Drawing
001
001.1
SS26 campaign plate, Paris
001.2
Monogram, drawn
001.2b
Monogram, stamped
001.3
Hardware detail, 14mm
001.4.1
Type specimen, six weights
001.4.2
001.4.3
001
001.5
Boulevard Haussmann, 12m

Credits

Client
Maison Étrier, Paris
Creative Direction
Caleb Clarke
Photography
Anaïs Rouvier
Production
Studio Bâtiment
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